Larger footwear companies are more optimistic about employment
Although COVID-19 is still one of the topics of the moment, most of the experts of the World Footwear Business Conditions Survey believe the coming months will be positive with favourable expectations about the levels of employment in the business.
Optimism about the evolution of the footwear business in the coming six months translates into favourable forecasts for employment in the footwear business.
When asked about the perspectives for the evolution of employment in their companies, the percentage of respondents indicating an increase exceeded by 39 percentage points those that expect a fall.
Different expectations from different businesses
COVID-19 has changed the way we live, the way we work and the way we buy. The question which remains unanswered relates to the fact that this might be more temporary or more permanent. In any case, it seems the business context has changed. Will the new post-pandemic world mean small companies will face more difficulties? One thing seems certain, new needs appear, or gained importance, with the pandemic: efficiency, productivity, scale for digital communication and ability to respond to new rules - in terms of health and safety matters (driven by the COVID-19 pandemic) but also in terms of sustainability - are all over the table, at the same time, for all companies and it will be crucial factors to determine their future success.
Larger organisations will naturally have more resources (financial, human, etc) to implement the required changes. If one takes as an example, the digital presence of businesses, largest companies will probably be the winners of the situation, given their starting point advantage and their ability to reinforce their online presence.
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